Maxzi The Good Food Shop, Dubai, UAE

We have been collaborating with PURE CX for our Mystery Shopper programs. Their team is highly accommodating to our needs and organizational requirements, even managing requests on short notice with ease. Their services have provided us with valuable insights into our operations and customer experience, helping us enhance service quality across our locations. We highly recommend PURE CX to any organization seeking a reliable and flexible Mystery Shopper partner.

Assistant Human Resources Manager

CZN Burak, Dubai, UAE

We have had the pleasure of working with PURE CX, and we are highly satisfied with their professionalism, responsiveness, and structured approach to customer experience evaluation. Their team demonstrates strong operational understanding, clear reporting standards, and reliable communication throughout the process. The insights provided have been valuable in supporting service quality improvements and maintaining brand standards. We appreciate the collaboration and look forward to continued cooperation.
Assistant Head of Operations

Nobu Hotel, Chicago, USA

I am writing this company reference letter to express my appreciation for the exceptional service provided by PURE CX and ISC-CX. We have been working together for over two years. From the moment we engaged with them, they demonstrated professionalism, expertise, and a genuine commitment to meeting our needs.  Their team: Ina and others in her absence went above and beyond to ensure that everything was handled with care and attention to detail. They communicated effectively and were always available to address any questions or concerns. I have no hesitation in recommending ISC-CX and PURE CX to anyone seeking top-notch service.

Zayed Sports City, Abu Dhabi, UAE

The insights that we have gained from PURE CX has been incredibly helpful in determining gaps and strengths within our organisation. It’s an integral part of our continued efforts to improve our customer service.

Jumeirah Restaurant Group, Dubai, UAE

Over the past 5 years we have found the service provided by PURE CX to be both professional and efficient. Being one of the few companies in Dubai that are able to provide both local market and international audits as well as integrity checks at a competitive pricing. They are always willing to support our business requirements and objectives from creating tailored audit reports to conducting special request visits. The project team are on hand and respond to questions in a timely fashion. Overall, we are extremely satisfied with the service that PURE CX provide.

Farah Experiences, Abu Dhabi, UAE

We have been using PURE CX for 6 months now and have been so happy with their work from start to finish. They were very proactive with the initial set up of the mystery shopper program and once the reviews got underway, they were just as helpful each step of the way. We took an 18 months contract with PURE CX and have already expanded the program further for the new year. I can definitely recommend them as a super team to work with. They are simply the best – so professional! Thank you!

Constellation Hospitality, Dubai, UAE

We have been working with PURE CX for three years and have been always satisfied with the team’s knowledge and understanding of international hospitality standards for a range of hotels and resorts. They have conducted several audits for our hotels and their reports and feedback have been both detailed and very focused on key areas as we saw fit. The team is all very pleasant and professional, showing a great sense of flexibility and reactivity at all times.