Acquiring the assistance of PURE CX has greatly helped us monitor the outlet performance ensuring brand standards of quality service and food are delivered consistently. Reports are done fairly and feedback from our company is easily accommodated. The open collaboration between our companies is what made this partnership a success.


The insights that we have gained from PURE CX has been incredibly helpful in determining gaps and strengths within our organisation. It’s an integral part of our continued efforts to improve our customer service.


Over the past 5 years we have found the service provided by PURE CX to be both professional and efficient. Being one of the few companies in Dubai that are able to provide both local market and international audits as well as integrity checks at a competitive pricing. They are always willing to support our business requirements and objectives from creating tailored audit reports to conducting special request visits. The project team are on hand and respond to questions in a timely fashion. Overall, we are extremely satisfied with the service that PURE CX provide.


We have been using PURE CX for 6 months now and have been so happy with their work from start to finish. They were very proactive with the initial set up of the mystery shopper program and once the reviews got underway, they were just as helpful each step of the way. We took an 18 month contract with PURE CX and have already expanded the program further for the new year. I can definitely recommend them as a super team to work with. They are simply the best – so professional! Thank you!